Brand strategy

Behind every successful brand is a well thought through strategy, which sits at the heart of all your communications.

This is the start of the branding process. We’ll research your company, competitors and sector. Through our unique insight-led brand workshops we’ll take a deep-dive view of your business and clarify who you are, where you are and where you want to be. From there we will create your brand personality, vision and mission and uncover your point of difference. The upshot is a clear, formalised brand strategy that will inform the creative process.

Brand identity

Whilst brand identity is only one element of your brand it's what is most recognisable. It's everything that makes your company the unique entity it is (or should be) and it's what sets you apart from everyone else.

Your brand identity includes everything you use to position and market your brand, including your logo design, social media presence, marketing materials and website. It's what sets you apart from the competition and forges a connection between you and your customers. It builds customer loyalty and determines how your customers will perceive your brand.

We’ve worked on identities for brands both big and small, across a wide range of sectors and industries. If you want your brand to be perceived positively, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. Without a strong identity, how can you expect your brand, your marketing, or your image to resonate with your audience?

Rebranding

A rebrand is a chance to review your brand values, personality and messaging and provide an opportunity to reconnect with your target audience. If you’ve been in business a while you may feel your brand is looking a little dated and a brand refresh could be just what it needs to reinvigorate new growth.

Or you may feel your competitive advantage is vague or poorly articulated, maybe you have been through a merger or it could come down to the fact that you're embarrassed to hand out any marketing information or direct people to your website?

Rebranding gives you the power to shape your brand and your purpose and it's an investment that will yield exponential returns across the life of your business.

Logo development

Getting your logo right is a fundamental part of building your brand. It’s often the first thing people ask us for and getting it right is important as it's what will make you instantly recognisable. We don’t just design pretty logos we design ones that are effective, well thought through and unique to you.

Naming

Whether you're a new start-up looking for a new brand name or an established business that wants to be called something else we can help.

We create powerful names that reflect your brand and set you apart from the competition, ensuring you are memorable and stand out in the market.

Our brand naming workshops are interactive and fun and will help you choose the perfect name for your company, product or service.

Brand guidelines

On completion of your brand story and in preparation for future implementation we will provide a comprehensive set of brand guidelines for internal and external use.

They will reflect exactly how the brand should be applied and will include: visual identity usage, font and typography, colour palette, image style and visualisation of some brand assets.

This ensures you are able to deliver consistent marketing communications, vital to any effective brand seeking long-term success.